Everything published is the surface story.
Everything you can read about your competitor — and everything your AI can read — is the same recycled public story: polished, partial, and available to everyone at once. Which makes it worth nothing.
The real story — what they tried first, what broke, what they’d never do again — was never written down. It lives in the heads of the people who were in the room. It starts about three questions deeper than anything ever published.
That’s where we work.
One way in. An hour with someone who was there.
A 60-minute voice-only call with a reviewed former employee. You approve the anonymous proposal; we arrange a mutually agreed time and email the transcript only to you. Neither side is on camera.
One product, one price. You bring the questions you can’t ask anywhere else, and you follow them wherever the answers go.
A written answer stops where the writer decided to stop. A live hour doesn’t — the third follow-up question is where the useful part starts.
No contracts. No subscriptions. Fund one request for one live hour.
How it works
From a company name to an hour of the truth.
Repeating a solved mistake is the most expensive habit in business. And the most common.
Most of a builder’s mistakes have already been made, and paid for, by someone else. Until now, escaping them was a privilege: the companies that could buy other people’s lessons did, and everyone else got blog posts. We serve the people that industry structurally can’t — founders and operators at young companies taking on established players.
Compress years of someone else’s trial and error into a single conversation.
Pick the company you are up against. We source a relevant former employee for your request.